Objective:

Assist you in business development, your Public Relations and Media objectives or as a Sales Trainer. Work by agreed contract or as an employee. Currently accepting daily, weekly, or monthly assignments. Open to an exclusive employee agreement.

Experience

Experience: 10-93 to present: Director of Sales and Public Relations/ President and CEO Intl. BananaClub.com Established Brand worldwide via International media. (BE,Inc.) Marketing consumer products, memberships and services via E-commerce and trade shows across the U.S. Set up and represented more than thirty different partner aliances and OEM accounts. Owned and operated three successful photographic studio sites and one retail camera store. Sales, Marketing and Public Relations consultant. Platform speaker across the U.S. Set up and worked more than 200 trade shows.

9-80 to 10-93: National Sales/ Marketing/PR Manager for the Photic Color Lab of San Diego. Responsible for $7,000,000 in sales and all PR functions. Increased gross sales sixteen per cent per year. Hired, trained and supervised all sales and customer service personnel. Organized and conducted all company events, seminars and trade shows. Wrote, edited and published the company monthly newsletter This company was sold to Burrell.

6-71 to 1-80: President and CEO of Larson Ent. Inc. /Reflectasol of Fountain Valley, CA. Performed all duties of C.E.O., Sales Manager, Director of Advertising and PR Director. Built image and increased sales from 30 to 70% per year. Developed, set up wholesale and retail network of distributors, partners and aliances in the U.S. and fourteen foreign countries. Built a company image equal to Eastman Kodak and the well known photographic suppliers. Hired, developed, and motivated all employees to attain maximum results at all job levels.

6-61 to 5-71: Sales Manager, Campbell Sales company (Canned Food Division), Pasadena, CA. Responsible for $40,000,000 in sales in Southern California, Arizona and Nevada. Hired, developed and trained sales force of twenty seven people. Received merit awards at all job levels. Offered VP position with Godiva Chocolates in New Jersey, but resigned to build Larson/Reflectasol.

Education: AA in Business Administration from Pasadena City College.BA, LA State. Photographic Craftsman Degree from the Professional Photographers of America. Numerous Sales, Marketing, and speaking Seminars over the years to keep up with trends.

Hobbies & Interests: Founder and Top Banana of the International Banana Club & Museum in Altadena, CA (featured by media around the world) The IBC is a PR vehicle and used by numerous companies and organizations around the globe to get attention and sell products and services. Enjoy the Internet and dot.com challenge, photography, golf, and spectator sports. Former active member of both the Rotary and Kawanis Clubs. Service Club speaker and recipient of numerous awards. Past President of the Association of Professional Photographic Studio Owners and served on the board of several professional photographic affiliate groups in Southern CA.

Personal: Known as an optimist and one who attracts people. An enthusiastic, innovative and creative person who gets results. One who is always positive and politely persistent. Intellengent, driven, creative, decisive, motivated, resilient and net-centric. A leader with special motivating people skills with a strong personality and spirituality. Superior attitude, excellent health and a great sense of humor! Youthful appearance.

References furnished on request.